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My Roles
Product design, Industrial Design, Design Strategy, User Testing, Illustrator
Context
Team collaboration with General Motors to design an experience to bring more people into nature.
About
Timeline
8 weeks / 2022
Tools Used
GM GO is an immersive enhancement for the Chevrolet Bolt, designed to inspire users to engage with nature daily. It achieves this by motivating drivers to utilize an app and two electric scooters stored beneath the Bolt's trunk. By doing so, drivers can earn points that contribute towards fuel benefits and various rewards. GM GO is divided into three key parts: a modified car, an electric scooter, and a companion app. These features allow the user to connect to nature both in and out of the car, and create a fully immersive experience.
Scroll to see a summary of GMGO's design journey.
Design an experience to bring more people into nature with the GM Brand.
Challenge:
Problem:
ABOUT
Let's Make Something Together.
Whether its to say hi or to set up a meeting, let's connect!
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