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Hi, i'm

the name "amberly dawson" in handwriting

I'm an illustrator turned digital designer specializing in creative strategy and storytelling, with a focus on graphic design, art direction, accessible design, and learning new skills.

Featured Works

Discover my principles in action.

hand holding phone using Pathways

UI DESIGN / BRANDING / INDUSTRIAL DESIGN

Purple and White Kiosk with Large Screen
Pathways Logo

The accessible in-store shopping companion.

Solo collaboration with

Unilever logo
Mosaic Interfaces

UX DESIGN / INDUSTRIAL DESIGN / GRAPHIC DESIGN

IHA Global Innovation Award Recipient 2022

Team collaboration with SFCS

mosaic logo
GIA (global innovation awards) Honorable mention recipient
Artboard 1_1.png

Organic and Paid Social | Motion Graphics | Email Design

NEW!

three electric GM GO scooters

RESEARCH / INDUSTRIAL DESIGN / GRAPHIC DESIGN

GM GO logo

A new way to explore.

Team collaboration with General Motors.

Branding

Projects

Commissioned & Independent

Three illustrations on a wooden table

CREATIVE / DIGITAL & TRADITIONAL ILLUSTRATIONS

See into my creative superpower.

My Core Design Principles

yellow illustration of hand reaching downward
yellow illustration of hand reaching upward
illustration of papers stacked
illustration of magnifying glass magnifying the letter a

Humans, not users.

Success is in the details.

Do the hard work to make it simple.

Accessibility Illustration

Accessible Design is Good Design

Understand the real people behind the data. Talk and learn from them to find real solutions.

Details reflect the brand associated. Design with every detail in mind.

Through iteration, determine the fundamental need and design strategically for a straightforward finish.

When you design for the excluded and differently-abled, you design better for everyone.

Surface Design Process

My design process is what allows me to consistently produce high-quality work. Here is a simplified breakdown of my process to help you understand how I approach each project.

yellow illustration of a handshake

1

Meet.

We meet and learn about you and your set goals for the project.
 

illustration of open book with tabs

2

Research.

We dive into the books and learn about your competitors, users, and industry to ensure the best solutions possible.
 

illustration of three numbered pieces of paper

4

Concepts.

We narrow our first draft design concepts to three (more or less).
 

illustration of woman presenting

5

Present.

I present the finished concepts to you and explain the rationale of each and why they will succeed.
 

Deliver.

7

illustration of package

Once we are satisfied, I will deliver the files directly to you.
 

8

Launch!

illustration of rocket launching

You receive a detailed PowerPoint guide and we launch your project!

3

illustration of pencil drawing

Sketch.

I iterate and sketch our ideas to communicate efficiently.
 

6

illustration of revision

Revise.

After choosing one concept, we focus on improving it until you are happy.
 

Limited Availability!

Let's Make Something Together.

Whether its to say hi or to set up a meeting, let's connect!
 

Our Journey Begins!

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